Realisation (feedback)

Arthur:

1st Phone:
- maybe cause Iv recognised the Duolingo animal
- to learn Spanish but wouldn't know if I hadn't used Duolingo before
Would know if the translations were bigger and more noticeable
- target audience children who want to learn language
Billboard:
Yea would have stoped to read cause the rocket ship looks cool.
Don't understand the language so wouldn't
haven't spent much time reading
- trying to say use Duolingo to learn language. Only know this cause Iv used
Duolingo before. If I didn't I wouldn't have a clue
- target audience children who want to
learn language
Digital billboard:
Yes would have noticed and read because picture looks cool.
- trying to say use Duolingo to learn language. Could know this without having previous knowledge of Duolingo as translation is clear and simple to read
- target audience being anyone that wants to learn a language.

Phone 2:
Wouldn’t have noticed. Would have just kept scrolling
Too much happening nothing really capturing my attention
- could figure out it’s for learning language but not at first glance
- target audience would think it’s for children who want to learn a language

Yasmin:

1. Yes I would've stopped be they are colorful and childish - right my vibe 1 (would've deffo taken a pic for my story)
Also i'm into languages
2. message: The child-like font and text could be trying to give the impression that learning languages is easy (if i a kid can do it so can u) but not too sure.. The simplicity of the ads would make me curious to find out more tho
3. Young adults (Gen Z?) since its quite youthful humor and abbreviations lol Also our age group has the attention span of a fly so this is pretty captivating and straight forward

Sara:

I would stop to read them be upon first glance it looks like gibberish so I would be like whaaa that's crazy what does that say, I would also stop for the drawings which look very sweet
I think the ad is trying to get adults to tap into their inner child by learning a new language through duo lingo, a process which can be infantilising
At a glance they seem like they're for small children or parents of children but the duo
lingo logo and tag line open up the audience. I think it could be for adults
interested in language/culture/learning/travel

Madeline:

If you were to see these ads, would you have stopped to read them?

Yes.

If so why?

To put it simply, they’re cute and well designed for its purpose.

What do you think this ad is trying to say?
They’re trying to advertise Dueling for kids by using children’s drawings and writing for relatability.

Who do you think the target audience is?
Parents of children who are considering or might consider teaching their kids another language.

Alexander:

Yes I would, just because of the colours and I read billboards
If it’s a Instagram ad I have no other choice
I think the ad is trying to say that learning languages is as easy as talking like a baby
Older people who have a hard time pronouncing words in other languages

Tas:

Yeah I would stop to read them looks interesting, I feel like the ads saying even little kids can use duolingo to learn a new language & children

Tugce:

If I would most likely read the normal font and probably look at the sketches.
The stuff written in child’s handwriting is one of those things I’d probably not read if I was going past because my brain would take longer to comprehend ksks

This ad is promoting easy language courses

The target audience seems to be around 2-8 I would say based on the animation and child’s handwriting

Stella:

Yes I would because it is interesting trying to understand what is written in there, as the handwriting is not easily comprehensible, looking at it for the first time, I would think that the target audience would be parents and children

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